MKT 241 - Principles of Marketing

Offered WI, SM
Lecture- 3
3 credit hrs/3 contact hrs
Prerequisite: BUS 100 - Introduction to Business with “C” or better (2.0 out of a 4.0 scale)
This course is a comprehensive analysis of the marketing discipline and the marketing mix functions. It also examines marketing strategy, consumer motivation, market research, product positioning, target market segmentation, technology, ethics, and social responsibility.

Student Learning Outcomes:

Explore various marketing career oportunities.
Explain the importance of discovering and satisfying customer wants and needs.
Describe the strategic marketing process and its three key phases: planning, implementation, and control.
Analyze how market segmentation targeting, and positioning can create competitive advantage.
Describe the elements of the marketing mix (product, price, place, and promotion) and how they fit into a comprehensive marketing plan.
Communicate marketing concepts, methods, and evidence in a professional manner.
Exhibit ethical/professional behavior in and out of the classroom in attendance, conduct, assignment completion, teamwork, and constructive peer feedback.