MKT 241 - Principles of Marketing

Offered WI SM
Lecture‐3
3 credit hrs/3 contact hrs
Prerequisite: BUS 100 - Introduction to Business or BUS 142 - Principles of Retailing with “C” or better (2.0 out of a 4.0 scale)
This course is a comprehensive analysis of the marketing discipline and the marketing mix functions. It also examines marketing strategy, consumer motivation, market research, product positioning, target market segmentation, technology, ethics, and social responsibility.