May 28, 2023  
West Shore Community College Catalog 2020-2021 
    
West Shore Community College Catalog 2020-2021 [ARCHIVED CATALOG]

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BUS 142 - Principles of Retailing


Offered FL
Lecture‐3
3 credit hrs/3 contact hrs
This course examines the retailing environment.  Retail management methods are studied along with retail store location and layout, technology, display, marketing, personnel policies, merchandise management, regulations, ethics, and effective strategies.  It will also explore current opportunities and challenges faced by retailers.



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