MKT 231 - Digital Tools for Entrepreneurs

Offered WI
Lecture- 3
3 credit hrs/3 contact hrs
This course unlocks the power of digital tools to launch and grow a small business. Students will gain practical skills to thrive in today’s dynamic business world. Topics explored may include essential technologies like email marketing, web hosting, web design, online payments, CRM systems, social media marketing, digital collateral creation, and AI tools.

Student Learning Outcomes:

Identify appropriate digital tools to meet the specific needs of small business operations and strategic goals.
Describe essential business assets that entrepreneurs can create with digital tools.
Demonstrate tools to streamline operations.
Communicate business concepts, methods, and evidence clearly in written and spoken course requirements.
Exhibit ethical/professional behavior in and out of the classroom in attendance, conduct, assignment completion, teamwork, and constructive peer feedback.