MKT 231 - Digital Media Marketing

Offered WI
Lecture‐3
3 credit hrs/3 contact hrs
Prerequisite: BUS 100 - Introduction to Business with “C” or better (2.0 out of a 4.0 scale)
Introduces fundamentals of digital media marketing and its business uses. This includes the marketing of services and products using both online and offline digital technologies, mobile devices, display advertising, and other emerging technologies.