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Jan 02, 2025
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MKT 243 - Principles of Sales
Offered WI
Lecture‐3
3 credit hrs/3 contact hrs
This course examines the skills and strategy involved in effective personal selling and sales management with an emphasis on customer-centric strategy and development of long-term customer relationships. Topics supporting those concepts include consumer characteristics, buying motives, product performance, sales aids, overcoming customer objections, closing techniques, and servicing the sale, all in a professional and ethical manner.
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