|
|
|
Apr 26, 2024
|
|
MKT 241 - Principles of Marketing
Offered WI SM
Lecture‐3
3 credit hrs/3 contact hrs
Prerequisite: BUS 100 - Introduction to Business or BUS 142 - Principles of Retailing with “C” or better (2.0 out of a 4.0 scale)
This course is a comprehensive analysis of the marketing discipline and the marketing mix functions. It also examines marketing strategy, consumer motivation, market research, product positioning, target market segmentation, technology, ethics, and social responsibility.
Add to Portfolio (opens a new window)
|
|
|
