MKT 241 - Principles of Marketing

Offered WI SM
Lecture‐3
3 credit hrs/3 contact hrs
Prerequisite: BUS 100 - Introduction to Business or BUS 142 - Principles of Retailing with “C” or better (2.0 out of a 4.0 scale)
Developing customer‐oriented marketing strategies and managing technology for consumer and business‐to‐business organizations. Market segmentation, positioning, as well as strategies for product, price, distribution, and promotion. Strategic thinking and strategic implications of marketing concepts.