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May 04, 2024
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MKT 244 - Advertising
Offered FL
Lecture‐3
3 credit hrs/3 contact hrs
Prerequisite: BUS 142 - Principles of Retailing or MKT 241 - Principles of Marketing with “C” or better (2.0 out of a 4.0 scale)
This course provides an in-depth look at the fundamentals of advertising and the role it plays in business and marketing, with an emphasis on integrated brand promotion. It explores the challenges and opportunities of using both traditional and emerging media to reach target audiences. The course also focuses on market research, social and ethical implications, strategy, and the impact of advertising on consumer behavior.
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