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Apr 29, 2024
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MKT 244 - Advertising
Offered FL
Lecture‐3
3 credit hrs/3 contact hrs
Prerequisite: BUS 142 - Principles of Retailing or MKT 241 - Principles of Marketing with “C” or better (2.0 out of a 4.0 scale)
Advertising department organization, procedure, planning and preparation of advertisements, copywriting, layout, and media selection. Some emphasis on applying advertising knowledge and skill to the preparation of non‐personal selling media, including newspapers, radio, television, signs, billboards, and window displays.
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