West Shore Community College Catalog 2018-2019 
    
    Apr 29, 2024  
West Shore Community College Catalog 2018-2019 [ARCHIVED CATALOG]

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MKT 231 - Digital Media Marketing


Offered FL
Lecture‐3
3 credit hrs/3 contact hrs
Course offers an introduction to digital media marketing and will cover basic features and business uses for digital marketing.  This includes the marketing of products through multiple forms of electronic media, including webpages, social media, text messaging, mobile instant messaging, mobile apps, podcasts, electronic billboards, digital television, and radio channels.



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