West Shore Community College Catalog 2017-2018 
    
    Mar 29, 2024  
West Shore Community College Catalog 2017-2018 [ARCHIVED CATALOG]

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MKT 244 - Advertising


Offered FL
Lecture‐3
3 credit hrs/3 contact hrs
Prerequisite: BUS 142 - Principles of Retailing  or MKT 241 - Principles of Marketing  with “C” or better (2.0 out of a 4.0 scale)
Advertising department organization, procedure, planning and preparation of advertisements, copywriting, layout, and media selection. Some emphasis on applying advertising knowledge and skill to the preparation of non‐personal selling media, including newspapers, radio, television, signs, billboards, and window displays.



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